Visitor perception of Lincoln across the UK is “neutral” and awareness is low, suggests new research from the Visit Lincoln Partnership.
The study found that not many people know about Lincoln. On a first visit to the city, the response is unanimously positive and most visitors are impressed.
But getting people to make that first visit, either to study, for a short break, for a meeting or to set up a business is more difficult, Visit Lincoln found.
A stronger brand identity for Lincoln is needed, the Partnership says, and is preparing a toolkit – this will be made available for businesses to use, with elements that might include a graphic icon, typeface, colour palette or a strap line.
The purpose of the toolkit is for the new brand to be reflected in all manner of publicity materials, signage and on websites across the city.
The new Lincoln branding will be unveiled later in February at a launch event, with more details on the toolkit.