Siemens Lincoln will invest £5,000 in Lincoln Drill Hall over the next 12 months in return for a staff reward scheme involving ticket discounts for the firm’s employees.
There is also a historical link between the company and the venue — the building was paid for in 1890 by Joseph Ruston, whose Lincoln factory was eventually taken on by Siemens.
While Lincoln Arts Trust will gain funding from the City of Lincoln Council and Arts Council England to put on a variety of events, it still needs more income to break even.
Simon Hollingworth, Director of Lincoln Drill Hall, said: “We are increasingly focused on finding new ways of generating income and this decision by Siemens couldn’t have come at a better time for us.
“We are thrilled that Siemens has chosen to invest in the Drill Hall in this way. It not only clearly shows Siemens’ commitment to its local workforce but also to Lincoln’s cultural economy.
“We’re now looking forward to welcoming Siemens staff members to the Drill Hall – it’s a hugely diverse workforce, but we think we have a hugely diverse programme with something to meet most tastes, so it could be a perfect match.”
Ben Hill, Marketing and Sales Director at Siemens in Lincoln, said: “The sponsorship with the Drill Hall is a new initiative for us and one we feel provides our employees with a different benefit to our other sponsorships.
“We liked the shared connection with Joseph Ruston but the driving factor is the impressive programme of events that the Drill Hall has which hopefully all our employees and their families will also be able to enjoy.”