Bishop Grosseteste University will become one of Lincoln City Football Club’s main sponsors from next season.
Under the terms of the new three-year agreement, BGU will become a leading partner of the Imps, and the university’s new lions logo will appear on Lincoln City’s home and replica shirts from the start of next season.
The club and BGU will work closely together on a number of initiatives, including Football in the Community work, placement opportunities for BGU students and partnerships between the football club and BGU’s sports courses.
BGU will also work with Lincoln City Sport and Education Trust to support its work with children and young people in the local area.
Rob Jones, Director of Enterprise at Bishop Grosseteste University, said: “Supporting our local football club is just one of the ways in which we can achieve this.
“The agreement is a win-win for both parties: Lincoln City get the financial backing of a local sponsor while this deal will help to raise the profile of what we offer in the area.
“It’s no secret that the Imps have had a difficult few years, and we think it’s important to stand up and be counted when the going gets tough. The club needs the support of everyone in the city as the season draws to a close and we urge fans to follow our lead and get behind the Imps.”
Russell Moore, Lincoln City FC Commercial Manager, added: “This agreement is magnificent news, not only for the club but also for the city of Lincoln, with both of us having a proud history and a vision for success.
“Not only will BGU be the Club’s new front of home shirt sponsor but the partnership will open up a number of opportunities for both parties to build for the future,” he added.