Crowds turned out in their thousands and Lincoln roads were gridlocked as the iconic Coca-Cola Christmas truck stopped by for a visit.
The winter campaign truck was parked at St Marks Shopping Centre during the afternoon and evening of Wednesday, December 10.
Over 20,000 people visited the attraction at the city centre shopping centre by the time it set off to its next destination.
Visitors to the event were treated to a free small can of Coca-Cola and could have their photograph taken next to the Christmas truck.
Staff at St Marks said people were still arriving an hour after the event had closed.
Valerie Johnson, Centre Manager at St. Marks said: “We have had an amazing response from shoppers and were so pleased to see so many families enjoying the event.
“The Coca-Cola truck is an iconic start to Christmas and I am proud that St. Marks were able to host it in the city.”