Two Lincoln entrepreneurs have failed to convince the multimillionaries on Dragons’ Den to invest in their product.
Co-founders of Beauty Boulevard Rachel de Caux and Paula Short took their product Glitter Lips on the BBC show after being approached by the programme.
The programme aired on BBC Two on Sunday, August 14, and despite some positive feedback from the dragons, none of them were prepared to make any offers.
Rachel and Paula have 21 combined years of experience in the beauty and cosmetics industry and have worked together since 2010 at Bennetts Hair & Beauty in Lincoln city centre.
The duo came up with the idea for Glitter Lips in July 2013, when they became frustrated with the re-application of lip gloss through the working day.
Dragons Sarah Willingham and Deborah Meaden were the first to take the sparkle off proceedings, questioning the long-term prospects of the product.
Tuka Suliman, who was the first dragon to rule himself out, said that it was a “good little earner” for the pair at the moment, but said that the time-range for the product was limited and “a fad”.
Peter Jones, who wore the product on the show, was unconvinced that Glitter Lips would go mass market, describing it “as an acquired taste”.
Nick Jenkins, who used the pair’s product to write ‘I’m out’, said: “I’m pretty impressed with what you’ve done with this, in that you’ve created a business with a fantastic margin and is already very profitable. You don’t see many of those in here.
“It’s just that, unfortunately, I can’t see anything that I could add, but well done and good luck.”
However, Rachel and Paula’s appearance on primetime TV did lead to some positives.