Australian stationery retailer Smiggle has opened its first Lincolnshire store at Waterside Shopping Centre.
The Lincoln shop will sell a range of colourful and quirky products from smelly pencil case fillers to backpacks and tablet covers.
Opening for the first time at 9am on Friday, April 21, the brand has created seven new jobs in the area.
Smiggle Store Opening Manager Leon Hindocha said: “The products are for ages between about four and up and can be for everyone.
“We change our designs every week and have new vibrant products coming out every week.
“We have created about seven jobs in Lincoln already and at peak times we will be expanding that as well.
“Everything you can see in the store is brand new and custom made.
“It’s been great feedback everyone has been asking us to come to Lincoln. It’s the first one in Lincolnshire. The closest before now would be Sheffield.
“We’re open Monday to Sunday nine to five.”