A discount Joules store has opened at a shopping outlet in Spalding, with over two hundred people queuing to get in.
The accessories and homeware shop will join a growing selection at the Springfields Outlet, shortly after White Stuff.
Over 250 customers were eager enough to arrive ahead of the store opening, and it remained busy throughout the day.
Joules launched its new 3,345 square foot store on October 18 to offer a range of clothing for all of the family, as well as accessories and homeware.
Simon Stone, retail director of Springfields, said: “Having successfully launched a number of new stores and leisure attractions recently, we are used to attracting healthy customer numbers on opening days.
“It is fair to say that the Joules opening at Springfields was quite phenomenal. It is a great brand to add to our offer here and it is proving popular with our customers already.”