The Lincoln Mothercare store has begun a closing down sale after the business went into administration.
Following the closure of 60 stores, news of the firm’s collapse on Friday, November 8 means all remaining stores will be shut for good.
Shops and the online store will continue to operate until stock has sold.
Customers have been told they can expect discounts, and that all stock must go. Popular ranges are expected to sell out fast.
Product warranties or guarantees will remain valid and customers should spend gift cards as soon as possible.
Mothercare has been the UK’s number one retailer for prams, pushchairs, car seats, baby clothes, maternity clothes, nursery furniture, toys and gifts and has been on the high street since 1961.
A spokesperson for Mothercare Lincoln said: “This is a great opportunity for customers to pick up some amazing deals as everything is reduced.
“Demand will be high so don’t wait to grab a fantastic deal, especially if you’re Christmas shopping! We’d also like to thank our customers in the local area for their historic support of the Mothercare brand.”
The Lincolnite asked Mothercare how many staff would be affected, but the company said it was unable to say.