September 15, 2020 1.31 pm This story is over 42 months old

Skegness Pier up for sale for £3m

After a family history of over 45 years
Skegness Pier was put on the market with a guide price in the region of £3 million. | Photo: Christie & Co

One of Lincolnshire’s most famous tourist attractions is up for sale with an anticipated guide price thought to be in the region of £3 million.

The pier, which was officially opened in June 1881 by the then Duke of Edinburgh, was last acquired by Robin Mitchell and has been in the same family ownership since 1976.

Due to retirement the attraction, which is one of the East Coast’s largest family entertainment centres, was put on the market during the morning of September 15 after Christie & Co were instructed to sell it.

Indoors, the three landward decks house three large interconnected family amusement centres, including arcade machines, children’s soft play, bowling with a themed Hollywood Bar & Diner, Laser Quest and more.

During the summer months it also plays host to a variety of traditional seaside attractions such as children’s carousel and Helter Skelter.

Carolyn Wilkinson, daughter of the late Robin Mitchell, said: “Since my father passed away in 2006 we have continued as custodians of this immense structure.

“Whilst the business is effectively operated under management for the family and we have consistently invested in improving the facilities and customer experience, we are at that time in our lives where it makes sense to pass the reigns to new owners.

“I’ve been contacted many times over the years asking if we would sell and so this incredible opportunity now becomes a reality.”

Jon Patrick, Head of Leisure & Development at Christie & Co, is overseeing the sale process.

He said: “Given the comparatively small number of piers in the UK, with many in council or long-time family ownership, they are something of a rarity.

“As such, we envisage that Skegness Pier will appeal to a variety of leisure operators and investors from both the UK and potentially further afield.”

See the full listing here.