The owners of Springfields Shopping Centre will be asked to spend £200,000 on Spalding town centre improvements if a massive expansion is approved next week.
Members of South Holland District Council will also ask for Springfields to give the town’s high streets extra publicity through a media co-ordinator, information screens and its own promotional channels as part of their conditions for approval.
The centre, off Camel Gate, is home to a number of high street brands at discounted prices and proposals will see an extra 18 units created, including 15 retail stores and three restaurants.
The expansion, supported by the recently approved South East Lincolnshire Local Plan, would be constructed on the site of the former NFU Mutual building and the car park next to Travelodge.
Bosses said the plans, to be built across four phases, will create 350 new jobs and 300 new car parking spaces.
The South East Lincolnshire Local Plan identifies Springfields Shopping and Festival Gardens as retail space.
However, it requires any application on the site to “propose measures to enhance the site’s connections to Spalding Town Centre and promote the attractiveness of the town centre as a place to visit.”
Springfields has submitted a viability report which has been reviewed by officers who said the £200,000 was a “reasonable provision” together with the other plans.
Springfields is expecting to make £1.8million in profit from the development – a return of 7.22%.
Officers agree this is below the 15-20% industry standard and say that Springfield will need to be able to make further investment to “safeguard its position”, particularly with similar schemes at Grantham.
A report before councillors said the proposal was considered to be “acceptable”, that the road network would cope with the extra traffic and there were no flood risk concerns.
“The proposal is of a high quality and modern architectural design with a range of materials,” it said.