East Midlands Trains announced it will install free Wi-Fi for rail passengers across 30 of its stations, including in Lincoln.
The deal with Wi-Fi provider The Cloud will allows access to the internet via a dedicated, branded landing page where they will log-in and be able to browse the web and use social networks like Facebook and Twitter.
The service will be launched in 2013.
Wi-Fi users will be directed to a content portal that includes a combination of Sky News, Sky Sports News and live travel updates as well as access to the broader internet.
The content portal will also carry location-based video advertising, targeting commuters and visitors during specific times of the day.
East Midlands trains already offers Wi-Fi on its trains and in our first class lounges at stations. It’s also installing special equipment on each of its 27 Meridian trains to strengthen and improve mobile phone signal.
Vince Russell, MD at The Cloud, explains: “More and more people own devices such as tablets and they want to be able to use them without having to worry about network congestion, patchy coverage or exceeding their data limits, which is where our WiFi service comes in.
“It provides passengers with fast, reliable, free internet access allied with unique engaging content.”
Neil Micklethwaite, Customer Service & Commercial Director at East Midlands Trains, said: “This deal is all part of our £10 million investment project which aims to improve the customer experience at all of our stations.
“Adapting to the mobile boom by providing free WiFi to our customers is a key element of this.”