Double Olympic cycling medallist Bryan Steel is pushing for businesses in Lincoln to sign up to the free Lincoln Cycle Challenge.
The challenge, which was set up as part of by Lincolnshire County Council through Access LN6, is a fun way of getting businesses to compete against each other to have the most employees cycling.
The challenge runs between April 22 and May 12, and there are prizes available such as cinema tickets, local restaurant vouchers and bike gear.
Over 500 cyclists and 160 non-cyclists are expected to take part.
Steel said: “The Lincoln Cycle Challenge provides a positive cycling experience with no added pressure.
“You cycle at your own pace and in your own time – whether that’s to and from work, to the local shops or on a bike ride with friends or family.
“The challenge creates friendly competition between local businesses and staff departments, and as an employer you’ll be supporting happy and healthy employees.
“Let’s support the cycling culture in Lincoln and get involved!”
Sarah Hubery, Sustainable Travel Officer at Lincolnshire County Council, said: “We’re very keen to make the Lincoln Cycle Challenge as easy and accessible to everyone in Lincoln as possible.
“On Monday April 22, we’ll be holding an event in Lincoln city centre with double Olympic cycling medallist Bryan Steel, and then a number of fun events over the three week Challenge period.
“People will be able to learn how to fix or maintain their bikes, try a variety of different bicycles and generally enjoy cycling.”
Sign up to the challenge at lovetoride.net/lincoln.Watch video on YouTube →