Two entrepreneurs from Sussex have moved to Lincoln to open their first business: a fudge shop on Steep Hill.
Guy Bart-Smith and Greg Bresland picked Britain’s Greatest Street 2012 for their new sweet sensation, Roly’s Fudge Pantry.
Greg said: “We both have a background in retail management, but this is our first business. We looked at about 10 locations around the UK but we completely fell in love with Lincoln.
“People will be able to see us making the handmade fudge, smell it and taste it. People will be able to buy anything upwards of 50p worth and we’ll also be doing gift boxes.
“We will initially be making fourteen different varieties and a special one for Lincoln, a strawberries and Champagne version.”
Roly’s Fudge Pantry is likely to create jobs in the run-up to Christmas for people who would both like to make the fudge and sell it.
The shop officially opened on Friday and among the first people to enjoy a taste of the confections was Mayor of Lincoln Karen city Sheriff Melanie Tointon.
Lincoln BIG Chief Executive Matt Corrigan commented: “It is our pleasure to welcome Roly’s Fudge Pantry and to wish Mr Bart-Smith and Mr Bresland much success.”