The Lincoln Grand Prix cycling race held in the city last month brought in over £430,000 for the local economy, according to a new survey by Lincolnshire Sports Partnership and British Cycling.
The online and paper based survey found £434,235 was spent in Lincoln on that day, helping to boost local businesses and Lincoln as a whole.
In total, 375 residents and visitors were asked questions about their time participating or spectating the Lincoln Grand Prix, and how they spent their money on things such as entertainment, food, shopping, travel and accommodation.
With an average spend of £86 per person, it is estimated 80% visited Lincoln purely for the Lincoln Grand Prix and of those surveyed, 98.5% said they would return to the Lincoln Grand Prix and Sportive again next year.[button url=”http://thelincolnite.co.uk/2013/05/lincoln-grand-prix-2013/” title=”Lincoln Grand Prix 2013 gallery”]In pictures: Lincoln Grand Prix 2013[/button]
Ian Emmerson OBE, organiser of the Lincoln Grand Prix, said: “Once again, the economic benefits of a major cycling sporting event, which the Grand Prix is arguably one of the best in the country, shows the benefit that can be brought into the city.
“The benefit is very similar to that of 2012, which means a total of almost £1 million has been brought into the area over the cycling weekends.
“It’s public knowledge that the Grand Prix is currently bidding for the British National Road Race Championships in 2015, and the survey results are a vital part of making the case for the city to host such an event,” he added.
Marc Rhodes, Events Officer at Lincolnshire Sports Partnership, said: “Events such as these are extremely important in helping to boost the local economy and we’re delighted with the results of this survey and the big impact the Gran Prix has had.”