Residents living in the LN6 area of Lincoln will now be able to get free travel help from Access LN6 advisors.
A team of eight travel advisors will visit 10,000 houses in the Hykeham, Birchwood and Doddington Park area.
They can provide information about local public transport options, walking and cycling routes, and ways residents can reduce the impact car travel has on the local area.
Before knocking on doors, the team will send out a small postcard, allowing them to opt out of the advisors visiting if they want.
They are based in Acorn House at Lindum Business Park, so will walk or cycle to their target areas, using the bike hire scheme.
Councillor Stuart Kinch from Lincolnshire County Council, said: “Through Access LN6, we are encouraging people to try different modes of sustainable transport, but we understand that people need to make informed decisions.
“Our team of travel advisors are extremely knowledgeable and will provide households with information about sustainable transport options most suitable to them.
“We’re confident that providing this information will encourage more people in LN6 to think about the impact car travel has on the local area.”
Access LN6 travel advisor Alison Whitelam added: “Providing travel advice door-to-door has been very successful in other areas of the country, and we’re confident that it will have an impact in reducing single occupancy car journeys in LN6.
“Our team are very friendly and approachable, and you won’t miss us in bright green polo shirts! We’ll be at local community events too, so come and say hello – we look forward to meeting you!”