Lincoln jam-maker Jenny Smith will use her expertise to help find the winners of this year’s World Jampionship competition, after being scouted on social media.
The owner of Jenny’s Jams, who lives in Carlton Boulevard, has been described as a passionate “jambassador” and the brains behind a hugely popular range, comprising eight homemade jams, 11 chutneys and eight marmalades.
Jenny, who is a member of the promotional group Select Lincolnshire for Food, supplies Lincolnshire Co-Operative and county farm shops as well as many regular customers at Lincoln farmer’s markets.
She is advising other business owners to “tune in to the power of social media” after her commitments resulted in a knock at the door by the World Jampionships founder Tracey Baxter.
“I am quite active on Twitter and other social media channels and they obviously get you noticed, because that is how Tracey spotted me”, said Jenny.
“I thought it sounded brilliant and I couldn’t wait to find out which class I would be judging.
“Jam-making isn’t always easy, but I shall be on the lookout for jams with a good colour, great depth of flavour and superb consistency.
“Seeing as I haven’t had a holiday since 2009, because I am so busy with the business, it will also be a fabulous opportunity to take a little break.”
The event, which is backed by Grimsby-based jam jars manufacturer Pattesons Glass Limited and other headline sponsors, will mean Jenny has to pack her bags and head off for Blairgowrie to meet her fellow judges.
Entries have to be in by August 15 and the winners will be announced at the Dundee Food & Flower Festival on September 6.
Tracey Baxter said: “The competition is all about keeping traditional methods of jam and jelly-making alive, celebrating people’s skills and raising standards.”