A new Lincoln Netto store is set to open its doors on October 15, bringing 20 jobs to the area.
The Danish discount supermarket is based in the former Blockbuster Unit on the Lindis Retail Park.
It will celebrate its grand opening with live music from the Netto band, balloon modelling for the children and a chance to meet Netto’s giant LEGO Scottie, the biggest LEGO dog in the world.
Founded in 1981, the supermarket chain originally came to the UK in 1990.
In 2010 Asda bought the shops that Netto had, and the brand left the UK again until last year.
This is the eighth store to be launched in the UK since the first one opened in Leeds in November 2014, covering 12,000 sq ft and stocking over 2,000 products.
The new Lincoln store will include an in-house bakery, which will provide fresh Danish breads and traditional Danish pastries. All fresh meat is British and there will also be seasonal British fruit and vegetables.
Netto has its own-label brands that has been created for the UK market called ‘Premieur’ and ‘Easy’, as well as established brands from Netto’s existing portfolio.
Morten Moberg Nielsen, Managing Director at Netto UK, said: “We are excited to be opening a new store in Lincoln and to be part of the local community.
“We look forward to welcoming new customers from the area and to bring a taste of Scandinavian to the town. At Netto, we think that everyone should be able to buy nice things, in a nice shop, at a nice price.”
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