Lincoln ice cream parlour Go Gelato ready to serve first scoop

Those with a sweet tooth in Lincoln can visit the city’s new ice cream parlour Go Gelato from today.

Specialising in artisan Italian ice cream, frozen yogurt and ‘freakshakes’, the new business on The Strait hopes to set tastebuds tingling.

Shop owner Lucie Poole, who formerly ran Ruby Red Boutique in the same location, said over £20,000 has been invested in the new business.

The choice of 24 flavours of gelato (a dense ‘fudgy’ textured ice cream) and creamy sorbettos are made by traditional Italian techniques, and unique flavours on the menu will be constantly changing.

The store also offers ‘freakshakes’ – a new take on milkshakes, topped with cream, gooey sauces and toppings.

Go Gelato also serves speciality ice cream sundaes in edible chocolate waffle boats and Italian coffees.

The shop will be open from 10.30am to 5pm every day of the week barring Wednesdays.

Lucie said: “I’m excited to open because it’s been a long time in planning. It’s looking great though and I’m excited to welcome customers.

“The recession really did hit the clothing side and Ruby Red was struggling. We decided we wanted to try something different. Gelato is a new boom industry in the UK. It’s recession proof and you can’t get it online. It’s a real feel good product. I’m looking forward to seeing lots of smiles as people leave with their pots of ice cream.

“My first business was a coffee shop so I have got a little bit of experience in catering. Lincoln is such a tourist city and with this I can really see the appeal for visitors looking for a bit of Steep Hill refreshment.

“We have invested over £20,000 in the new business.”