Benefits of Pinterest for brands
Business ColumnsGetting social: It’s not just retailers that can benefit from Pinterest; businesses can use it as an effective marketing tool to engage and persuade customers too.
Lisa Yates
Lisa Yates is the design manager at Lava, an award-winning marketing agency in Lincoln.
Tuesday, April 23
Monday, February 25
Attention seeking: The key to engaging with your audience?
ColumnsTactful, not tacky: Finding creative ways to attract potential customers, engage them with your services and retain their interest is becoming the key to digital success.
Monday, November 12
The power of design thinking in business
ColumnsOut the box: Lisa Yates explains how designers can actually make a strategic difference to the competitiveness and profitability of your business.
Monday, September 17
Remove the logo, remember the brand
ColumnsBetter brand: In this week’s marketing column, Lisa Yates explains how a brand shouldn’t just fall back on its logo, and how to create a strong identity.
Monday, August 6
London 2012 brand consistency wins gold
ColumnsStrong branding: Lisa Yates of Lava PR looks at the London 2012 branding, and how you can learn from it for your own company.
Monday, June 25
What’s in a brand name?
ColumnsChoose wisely: Lincoln marketing expert shares tips on how to choose the best name for your company.
Tuesday, May 15
What is branding and how to develop a great design brief?
ColumnsTop tips: Lincoln design manager explains a brand is more than just having your logo on everything and using the same font.
