Think carefully before you choose fonts: The typeface you use not only represents your company’s motives, but your characteristics as well, explains Lisa Yates.
Tuesday, September 2
Friday, June 13
“Owning” a colour: Design manager from Lava Lisa Yates explains what a colour can say about your brand, and how big companies have “owned” their colour schemes.
Monday, October 28
Refresh time: Lava’s Lisa Yates explains when and why its time for your website to get a redesign.
Monday, July 22
Visual marketing: A memorable marketing message sometimes needs the combination of words and pictures. Lava’s Lisa Yates explains.
Tuesday, April 23
Getting social: It’s not just retailers that can benefit from Pinterest; businesses can use it as an effective marketing tool to engage and persuade customers too.
Monday, February 25
Tactful, not tacky: Finding creative ways to attract potential customers, engage them with your services and retain their interest is becoming the key to digital success.
Monday, November 12
Out the box: Lisa Yates explains how designers can actually make a strategic difference to the competitiveness and profitability of your business.
Monday, September 17
Better brand: In this week’s marketing column, Lisa Yates explains how a brand shouldn’t just fall back on its logo, and how to create a strong identity.
Monday, August 6
Strong branding: Lisa Yates of Lava PR looks at the London 2012 branding, and how you can learn from it for your own company.
Monday, June 25
Choose wisely: Lincoln marketing expert shares tips on how to choose the best name for your company.