Lincolnshire County Council is collecting views from the public on how to improve the Lincolnshire Coastal highway from the A1, along the A46 to Lincoln and then through the A158 to Skegness.
The identified £200 million route also includes the A57 from the county boundary to where it joins the A46 in Lincoln.
The council aims to reduce congestion, improve signage and make the route more cycle friendly but are also looking for further areas to improve.
Councillor Richard Davies, executive member for highways, said: “Following from the successful engagement sessions we had with local leaders, businesses and groups last month, we want to hear from everyone else that travels or lives along the coastal highway route.
“The final stage will then be to create an overall strategy for the corridor ahead of identifying funding opportunities so improvements can be made.”
He added that the project is in its very early stages and could not say how much the planned improvements would cost.
If you want to share your thoughts and views about the challenges, opportunities and potential improvements you can email [email protected] by Friday 23 February to have your voice heard.