Lincoln City Football Club unveiled its new home strip for the 2013/14 season.
The new kit, which is red with a single white stripe down one side, or green for the goalkeeper, displays the logo of Bishop Grosseteste University.
This is due to the university entering into a strategic partnership with the Red Imps in March.
The three-year agreement makes BGU a leading partner of the club, so its logo will feature predominantly on future kits.
BGU is working with the club on initiatives such as Football in the Community and work with local children, placement opportunities for students and a partnership on BGU’s sports courses.
Rob Jones, Director of Enterprise at Bishop Grosseteste University said: “It’s great to see our emblem displayed on Lincoln City’s shirts for the new season.
“We’re hoping that the BGU lions and the Lincoln City imp can strike fear into the opposition throughout the coming season!”
Russell Moore, Lincoln City FC Commercial Manager, added: “We are delighted to unveil our new home kit which reflects our new partnership with Bishop Grosseteste University.
“This agreement will benefit both the club and the city of Lincoln, with both of us having a proud history and a vision for success.
“We are confident BGU will be an excellent partner for us and we are looking forward to building a strong working relationship with them.”