Funding for the Visit Lincoln Partnership would allow the development of a destination management plan, a business plan and marketing plan for the entire city.
Emma Tatlow, Visit Lincoln Partnership Manager, said: “Lincoln needs to ensure that through concerted efforts and combining marketing resource we are able to tell the story of our city to a broad audience, growing the visitor economy attracting people here to visit, study, work and invest.
“In addition to public sector support we are grateful to the private sector businesses that have committed their support and will continue to look for further support from this sector.”
Lincolnshire County Council would receive the funding for the Visit Lincolnshire website for the short-term maintenance of the site.
Another £163,638 would go for a funding agreement with Lincoln BIG and £275,970 to Lincoln Arts Trust for provision of cultural arts at Lincoln Drill Hall.
Lincoln Arts Trust funding would grow to maintain the programme of cultural activity at Lincoln Drill Hall, which has been managed by the Trust since 2010.
Economic Sustainability and Tourism Services Manager at the City of Lincoln Council, Rob Bradley, argues that the visitor economy is broader than just tourism, including retail, business tourism, students and their families and anyone visiting family or friends in the city.
He said: “The latest research indicates that Lincoln received three million day visitors in 2010, worth £125 million to the local economy, supporting 2,000 jobs.”
Despite this, the report also highlights that even smaller cities, such as Bath and Salisbury, achieve more through their visitor economy than Lincoln.
The executive will meet on Tuesday, August 30, at 6pm in Committee Rooms 2 and 3 at City Hall and members of the public are welcome.
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Exciting news for MyLocal app users and The Lincolnite readers! Our latest update is now available to download from your app store and comes packed with the best local news experience you can enjoy.
Revamped News Feed: Enjoy faster loading times and smoother scrolling that make catching up on local news a breeze.
New Play Video Feed: Dive into a dynamic video feed that brings local stories to life in a whole new way.
Enhanced In-App Browser: Access external links quickly and efficiently, right from the app, without any distractions.
Update your MyLocal app from your app store (version 2.73) now and start enjoying these great new features today!
P.S.: Start your MyLocal membership today to support MyLocal and The Lincolnite deliver you a better local news experience and honest journalism from across Lincolnshire.
P.P.S.: We have some huge things in the pipeline, stay tuned!