A new logo and branding guidelines for Lincoln were unveiled on Thursday by the Visit Lincoln Partnership.
The new graphical identity is meant to help grow Lincoln’s tourism economy, with a £10,000 campaign that includes a new logo and signage across the city.
The branding has a typeface inspired by the city’s gothic architecture (particularly the letter n) and an icon based on the Fleur-de-lys on the City Council’s logo.
The first of such signs is now in place on the A57 at the edge of Lincoln, next to the Grandstand, listing upcoming events over the coming months (pictured).
Put together by Visit Lincoln, the new identity was launched at an event on Thursday, attended by more than 100 local officials and business people.
(L-R): Andy Clayton, Project Manager at Ruddocks, Emma Tatlow, Manager of Visit Lincoln, Mark Hollingworth, Visit Lincoln Chairman, and Paul Banton, Managing Director at Ruddocks
The City of Lincoln Council, the Lincoln Business Improvement Group, the University of Lincoln and local company Ruddocks have joined the initiative.
It is hoped that by 2020, Lincoln will bring 4.8 million visitors in a year, up from the 3.3 million tourists who came to visit during 2011.
Visit Lincoln estimates the local tourism economy at £131 million, with a target revenue of £150 million by 2015.
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Emma Tatlow, Visit Lincoln Partnership Manager, said: “There is no consistent way that Lincoln is portrayed nationally, regionally and locally.
“The new Lincoln brand has been created to offer the city just that. The brand toolkit is available for all businesses to use within their own marketing, it consists of a range of elements that can be tailored to the needs of each business.”
Chris Dunbar, Communications Manager at the City of Lincoln Council, said: “One of the key drivers for us is to get that consistent message out there about Lincoln.
“By getting together this brand, it symbolises the city perfectly, and we will be using it on any information we put out,” he added.
Mark Hollingworth, Chairman of the Visit Lincoln Partnership, explained the success of the campaign will be measured in footfall in the city and spend per head.
He said: “Our visitors underspend, in comparison to many of our comparable cities, such as York, where visitors spend twice as much than they do in Lincoln, so the new image is a key thing behind driving this up.”
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A local man was arrested on suspicion of drink driving and dangerous driving after two pedestrians were injured in a collision with a car and three parked vehicles in Skegness.
Lincolnshire Police officers attended the scene after the collision between a blue Citroen Berlingo, the parked vehicles, and a man and a woman, who are both in their 60s, on Winthorpe Avenue shortly before 7pm on Friday, April 16.
The two pedestrians suffered serious injuries and were taken to hospital. However, their injuries are not thought to be life threatening.
A 63-year-old local man, who was driving the Berlingo, was arrested on suspicion of drink driving and dangerous driving. He has since been released under investigation.
Police are appealing for witnesses and dashcam footage and anyone with information should contact them on 101 or via email at [email protected] quoting incident number 389 of April 16.
Few people attended the second Kill the Bill protest in Lincoln on Saturday, as Extinction Rebellion activists stood alone on the High Street to campaign against a proposed policing bill that could make many protests illegal.
Activists from Extinction Rebellion Lincolnshire gathered at Speakers’ Corner to oppose plans for the latest Police, Crime, Sentencing and Courts Bill, which could curtail protesting rights if passed through parliament.
Extinction Rebellion were the main representatives at the protest. | Photo: Steve Smailes for The Lincolnite
Under the proposed bill, police officers will be given greater powers to put a stop to any protests, as well as determining start and finish times for them, and controlling noise levels.
A few stopped to talk with the protestors, but most just went about their day walking down Lincoln High Street in the first weekend that non-essential shops and beer gardens reopened.
The Lincolnite spoke to one of the rebels at the protest, to find out the reasons behind the march.
They said: “This draconian bill cannot go ahead, it needs to be taken apart and re-evaluted completely.
“People have been walking past us shaking their heads, but they don’t realise that it’s their freedom we are fighting for.”
The Lincolnite photographer Steve Smailes captured some pictures from the protest.
Signs were put up by the works at Speakers’ Corner on Lincoln High Street. | Photo: Steve Smailes for The Lincolnite
A 19-year-old man is in hospital with serious injuries after a crash on the A52 on Friday evening.
The single-vehicle crash, involving a white Suzuki Splash, happened in the westbound lane of the A52 between Barrowby and Sedgebrook at around 7.20pm on Friday, April 16.
The driver of the car is now in hospital after suffering serious injuries, and police are appealing for witnesses to come forward.
Officers believe the driver had travelled from Grantham on the A52 at Barrowby before the crash.
Anyone who has dashcam footage or saw the vehicle before the incident is being asked to call 101, quoting incident 420 of April 16.
Alternatively, you can email [email protected], using the same reference in the subject box.
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