Tickets for the annual Lincolnshire Show have gone on sale online three months earlier than usual, due to demand.
While tickets usually go on sale in particular outlets in April, organisers Lincolnshire Agricultural Society decided to start tickets sales in January this year.
The society reported that there has already been a great response to tickets going on sale earlier from visitors too.
The Lincolnshire Show, held at the Lincolnshire Showground just north of the city, aims to boost awareness of countryside matters, as well as showcasing local produce.
Last year, the show attracted over 68,000 visitors despite the rain, and generating £20 for the local economy for every £1 spent.
This year the show will take place on June 20 and 21, but the full show schedule and exhibitors list is yet to be announced.
What is confirmed is the return of demonstrations such as jousting from the Knights of the Damned, the Kennel Club’s Scruffts mixed breed dog show, show jumping, agricultural machinery display and pig racing.
Director Jayne Southall said: “Plans are well advanced and it’s great to see the interest on these early ticket sales. Most importantly at this stage, we are seeing excellent support from both exhibitors and sponsors.
“It’s great to see local businesses supporting their local community by supporting the show. Many come every year, and that’s because it’s also a valuable route to reach their customers.”
She added: “I want to see further growth this year across sponsorship, trade exhibitors and overall attendance figures.
“The show is a major tourism attraction on the county calendar, but still has huge unexploited potential and I want to attract more interest from within and outside the county.”
Clydesdale Bank and Duckworth’s Land Rover will be the main sponsors of the event.