Lincoln networker: Delivering the perfect elevator pitch

At most networking events delegates get the opportunity to present their businesses to all or some of the other delegates. This is a shop window, a chance to make a really positive first impression – so delegates need to make good use of it.

Preparation is key, as in all business activities

• the venue and the time must be checked, to avoid being late
• the format is important – is it room, table or 1-to-1 ?
• delegates should be aware of dress code, to look the part
• an idea of the other attendees helps to structure the pitch
• before writing the pitch, the delegate needs to confirm objectives
• the content & timing must be right, so rehearsal is critical
• the use of props can be most effective, to prompt or to adorn

Performance will be effective if preparation has been adequate

• it is not wise to speak whilst dragging a chair
• a deep breath often avoids speaking too quickly
• the name of the delegate and business must be clear
• the temptation must be resisted to include too much
• it is important to concentrate on differentiators
• other delegates need to know what the speaker is seeking
• the pitch needs to be memorable!

A pitch is made memorable by telling people what they want to hear

• this is my NAME and business
• this is the BENEFIT of what I do
• this is HOW I do it
• just like I have for THIS CUSTOMER
• and this is my NAME again