Lincolnshire County Council are encouraging people living and working in the LN6 area to share their car journeys, a move that could save households up to £1,000 a year.
Drivers can visit the LN6 Car Share website where they can be matched with drivers and passengers travelling along the same route, prompting them to share their journey.
Councillor Richard Davies, Executive Councillor for Highways and Transportation, is confident the scheme will prove successful after targeting the LN6 area specifically.
“There are almost 30,000 cars travelling in to and out of the LN6 postcode each day. LN6 Car share has been specifically designed with those residents and business in mind,” he said.
“We’re confident that the scheme will encourage people to share care journeys and in turn save money, cut traffic congestion and reduce carbon emissions,” he added.