Lincoln-based jewellery business John Greed Jewellery is expanding and relocating its HQ to a unit on Firth Road formerly occupied by Siemens.
Local chartered surveyor Banks Long & Co has let the 10,581 sq ft unit on behalf of its client St Modwen.
The popular jewellery company currently employs 54 people and up to 25 more during the busy pre-Christmas period.
They say the head office reloaction is ‘essential’.
John Greed honed his passion for jewellery after working on his sister’s stall in Covent Garden as a student.
He arrived in Lincoln in 1991 with just a bicycle and £100 in his pocket, and has since built the business up to be one of the largest independent jewellery retailers in the UK.
John Greed Jewellery Head of Finance & Technical Operations, Bill Morran, said: “We have an existing flagship store in Lincoln High Street.
“In October 2013, we established a Pandora franchise which now occupies up to half of the premises, while the remainder is devoted to other top jewellery brands.
“We have been using premises in Ruston Way for Head Offices and warehousing but we have simply outgrown them.
“As a result we have moved into Firth Road, where we have had two adjacent units fitted out for our purposes. It’s a really good location which is central for our High Street shop.
“We recently recruited an in-house designer who is helping John to further develop our very own brand of high quality, competitively priced jewellery, which will be offered through our shop and online.
“We are also working with a number of proven suppliers in Asia to help to establish our new brand collections and further drive enhanced sales.”
Banks Long & Co Director William Wall said: “We are pleased to have assisted a well-known Lincoln business to find a convenient new location which meets with its expansion plans.”