September 5, 2014 4.36 pm This story is over 87 months old

Lincoln entrepreneur launches canine cake company

Fresh from the ‘barkery’: A Lincoln entrepreneur has launched her own canine cake business.

If your dog loves treats and you were one of the four million people that watched the Great British Bake Off this week then you will love M&M’s Kitchen, a Lincoln bakery that’s a little bit different.

The online canine cake business, run by Rebecca Hodgins in Lincoln, creates ‘Doggie Birthday Cakes’ and already has 10 stockists around Lincolnshire, including recently opened Woof Diamonds.

The treats however aren’t to be confused with traditional birthday cakes, as these are for dogs only.

M&M’s Kitchen started out as a hobby, but soon enough the cakes grew in popularity within the city.

Big name companies such as Pets Pyjamas and Pets at Home became interested in supplying the unique cakes and eventually Rebecca launched her own business.

Prices start from simple cakes at £9.99 to £39.99 for cakes with two tiers. Cakes are made from peanut-butter sponge cake and Rebecca’s home made carob chocolate which is 100% dog safe.

Rebecca says she’s never made a traditional cake in her life, but that hasn’t stopped her from baking dog cakes for a living: “It all started with a trip to America”, she explained.

“I saw that most dog treats were human made and not mass produced like in the UK. I did dog treats for my friend in America and she told me to give it a go as a business. I did a basic dog cake first and the business went on from there.

“I’ve never baked a birthday cake in my life so I was really shocked at what I could do.

“I get really good feedback. People these days treat their dogs like kids so now there’s something you can get your dog for their birthday.”

The cakes at M&M Kitchen are 100% dog safe because of the unique ingredients used.

To meet the ideal dog diet, the cakes are gluten, dairy and sugar free. Rebecca claims no other dog baking company does this.

“At first people thought I was a little crazy but soon enough people are taken back by the unique look of the cakes.

“A few people have accidentally taken my free samples mistaking them for human treats. One woman even brought some because she liked the taste.”

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