Staff at a Lincoln Specsavers branch are aiming to complete an 874-mile journey, without leaving their store at Morrisons supermarket, in aid of the Special Baby Care Unit at Lincoln County Hospital.
The team at the store on Tritton Road, along with their friends and family, are aiming to cycle the distance of Lands End to John O’Groats in only a week during opening times.
The challenge began at 9am on Monday, July 13 and they will be pedalling all week until Sunday at 4pm.
Fundraisers chose to raise the money to help the Special Care Baby Unit after one of their fellow staff member, Perri White gave birth to her daughter Florri eight weeks early.
Cheryl Flint, the fundraising co-ordinator said: “It is a very personal reason we have chosen to support the Special Care Baby Unit.
“We wanted to raise the money to help support the babies and their families at what is a very difficult time right at the beginning of their lives.
“We are hoping there will be lots of people coming in to cheer on the riders – some of whom are during very long stints on the bike”
Store Director of the Specsavers store said: “The staff have really got behind the efforts to raise the money for this cause which has a connection to them due to their colleague.”