A special bus paying tribute to war heroes has been unveiled in Lincoln.
War veterans joined staff from Stagecoach East Midlands for the unveiling of the visually-striking bus outside Lincoln Cathedral.
The bus, which runs on the Lincoln network, supports the Royal British Legion in their annual fundraising campaign ahead of Remembrance Day on Sunday November 8.
Poppies and wooden crosses appear along the sides of the bus, which also include memorial messages and a ‘Remembering Our Heroes’ headline.
As part of Stagecoach East Midland’s support, the company is also raising money for the Royal British Legion through a ‘Remembering your hero’ Twitter campaign.
For up to 500 people, the company will donate £1 each time someone follows and Tweets @STagecoachEMid about a hero in their life.
Over the next few week Stagecoach East Midlands is also allowing any Royal British Legion fundraiser to travel free on all their bus services.
Major Alex Carson, of the Royal British Legion, said: “I am delighted that Stagecoach East Midlands has taken this initiative to raise funds for the Royal British Legion Poppy Appeal.
“The poppy bus reminds everyone to wear their poppy with pride, to the memory of the fallen and the future of the living.”
Louise Wright, Marketing Manager for Stagecoach East Midlands, added: “We wanted to help with this year’s fundraising by the Royal British Legion and creating a commemorative bus seemed like a great way of doing that.
“It’s designed to be eye-catching to help people remember our fallen servicemen and donate themselves, and link with us on Twitter and raise money that way too.”
The Royal British Legion Poppy Appeal gives practical help, advice and support to serving members of the Armed Forces, veterans of all ages and their families.
The Legion has been raising funds since 1921 and is a major voice for the Armed Forces community.
The Twitter ‘Remembering your hero’ fundraising activity runs to Tuesday, November 11.