Danish discount supermarket Netto officially opened its doors on Lindis Retail Park in Lincoln on October 15.
The store, off Tritton Road, celebrated its grand opening with live music from the Netto band, balloon modelling for the children and a chance to meet Netto’s giant LEGO Scottie, the biggest LEGO dog in the world.
As previously reported, since the store returned to the UK last year, this is the eighth store to be launched and the first one in Lincolnshire.
The move created 20 new jobs at the unit formerly occupied by Blockbuster.
The new Lincoln store also includes an in-house bakery, which provides fresh Danish breads and traditional Danish pastries.
All fresh meat is British and there are also seasonal British fruit and vegetables.
Morten Moberg Nielsen, Managing Director at Netto UK, said: “We opened in the UK just under a year ago now and I am very proud of how far we have come with our concept. We have spent a lot of time developing the idea and one of the focus areas was to have a very strong fresh produce section.
“For the bakery it is quite a different display to what you will see in other places, we have glass doors – it’s something that we have brought with us from Denmark to be more hygienic. We have also brought some of our Danish pastries with us.”