Does this new ad for Lincoln show off everything the city has to offer?

A new video launched by Visit Lincoln aims to show off what the city has to offer, but does it?

The video highlights Lincoln’s historic past with views of the cathedral, castle and Steep Hill to name a few.

Boasting the range of activities available in Lincoln, the video also highlights that there is something for all ages in the city, be it a trip to the museums or a boat trip on the Brayford.

The video was created thanks to Cultural Destinations funding from Arts Council and Visit England.

This is part of a set of three promotional films to display the cultural and heritage offer of Lincoln city and countryside.

Entitled ‘Take Time and Discover Lincoln’, the first focuses on the heritage of the area and other ‘unique’ experiences in Lincoln.

Photo: Visit Lincoln

A spokesperson from Visit Lincoln said: “Since launching the first of the videos 24 hours ago we have seen an overwhelming positive response from residents, visitors and people who are interested in coming to Lincoln.

“We have two more films ready to launch over the new few days. They will feature events, festivals, cultural highlights, and nightlife in Lincoln”.

A diverse campaign?

There have however been a few comments from viewers highlighting the lack of cultural diversity in the video.

One person commented on Twitter highlighting the fact that there is only white heterosexual couples and families within the video campaign.

Photo: Visit Lincoln

In response to this a spokesperson for Visit Lincoln said: “We have tried our best to produce three videos which everyone will like, and although the response so far has been really positive, we understand it’s unlikely we’ll be able to please everyone.

“Casting calls to take part in the video were shared and viewed by over 3,000 people nationwide.

“From this 137 applications were received, and of those applications less than 10% declared their ethnicity background as not white.

“The final casting decision was based around the actors’ availability on the allocated filming days. Filming days were often at short notice, scheduled around events we wanted to capture and weather dependant.

“Working to these restraints, the majority of actors used in the end were friends and family members who volunteered their time free of charge; which meant the money saved could be used on other activities to promote the city.”