A Joules clothing, accessories and homeware outlet will open in Spalding, alongside a existing discount shops.
The shop will join the selection at the Springfields Outlet, close to the heels of White Stuff.
Joules’ new 3,345 sq ft outlet store will offer a range of womenswear, menswear and childrenswear as well as accessories and homeware.
An opening date for the new shop is yet to be announced.
Tom Joule, founder of Joules, said: “We’re thrilled to be opening a new Joules store at Springfields Outlet, the village setting, and day-out experience is very much in-line with our values; we believe in spending quality time with those that mean the most.
“We are really looking forward to bringing our unique personality and style to shoppers over the coming months and can’t wait to open the doors“.
Simon Stone, Retail Director at Springfields Outlet, said: “We look forward to welcoming Joules to Springfields. It is the third name to have signed since Adventure Land opened in June and will extend our fashion offering, appealing to visitors travelling to Springfields for a day-out. The new shop will offer a unique family-friendly combination of apparel appealing to all ages”.
As well as the newly-opened Springfields Adventure Land and its range of family-friendly attractions, the stores at Springfields Outlet offer customers up to 75% off RRP at stores including Fat Face, Ernest Jones, Radley, Next, Skechers, Gap, The Cosmetic Company Store and White Stuff.