When a young boy from Lincoln was diagnosed with type 1 diabetes, he was inspired to overcome it by a special teddy bear called Rufus.
Max Davison was six-years-old when he got the diagnosis but was already inspired to help other young children with diabetes.
The teddy bear which inspired little Max is special because it has patches for children to practice injections as well as finger prick tests.
Soon after getting the bear for free from a type 1 diabetes charity called JDRF, he wanted to fundraise enough money to cover the cost of 200 more.
Michael Davison, Max’s father, said: “We were already in the process of developing a new range of tape around the time of Max’s diagnosis so we decided to call it MAX tape.
“It’s selling really well and we have now gone over the £1000.
“Our local club, the Leicester Tigers have switched to using MAX tape and Max was asked to be their mascot at the first home game of the season.
“We hope that, with the technology there now is to help manage the condition, one day this will change and life until the cure is found will be as near to perfect as it can be.”
The proceeds from each sale on the website will now go to JDRF, and they need to raise £5,000 to cover the cost of 200 bears.