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Lincoln networker: When are you ready to export?

As websites become ever more effective at attracting customer interest, so businesses are confronted by potential overseas customers much earlier than they used to be. Often it would be two or three years before the first export enquiry came in – now it can be two or three days.

So, why shouldn’t businesses just dive in and start exporting straight away? There are a few questions to answer first.

1. Is there a realistic product USP?

2. Is there enough capacity?

3. Does the potential exporter understand the time commitment?

4. Are there adequate funds?

To summarise, all these should be ticked off before proceeding:

  1. There is a realistic product USP
  2. There is enough capacity
  3. The time commitment is fully understood
  4. Costs have been identified and there are adequate funds