July 28, 2011 5.30 pm This story is over 152 months old

Businesses want Lincoln on tourism map

Visit Lincoln: A Lincoln group set up to promote the city following the collapse of Visit Lincolnshire has officially begun work.

Visit Lincoln (L-R): Mark Hollingworth, VLP Chairman, Jason Freezer, Visit England Destination Manager, Emma Tatlow, Partnership Manager at Visit Lincoln, and Phil Hamlyn Williams, Chief Executive of Lincoln Cathedral

More than 100 businesses attended the launch of the Visit Lincoln Partnership on Thursday, July 28, as the group sets to promote the city following the collapse of the government-funded Visit Lincolnshire.

The launch, which took place at The Collection museum, was themed around Realising Lincoln’s Potential and businesses based in and around Lincoln have been invited to hear about the city as a visitor destination.

The Visit Lincoln Partnership (VLP) is a public-private sector partnership set to promote Lincoln as one of the UK’s most vibrant historic cities through marketing it as a place to visit, live, study and invest.

The VLP is a part of the Lincolnshire-wide Tourism and Hospitality Chamber, a Sector Chamber within the Lincolnshire Chamber of Commerce.

The group has support from Lincoln BIG, the City of Lincoln Council and a broad range of organisations including Lincoln Cathedral, University of Lincoln, Lincoln College, Bishops Grosseteste University College, St Mark’s Shopping Centre, Lincolnshire Showground and a number of city hotels and guest houses.

Mark Hollingworth, VLP Chairman, said: “Visit Lincoln is our opportunity to put Lincoln on the map and increase the value of the visitor economy to the city.

“I am delighted by the support the public and private sector have demonstrated to the partnership this far and the launch event was the opportunity for all businesses from Lincoln and the surrounding area to hear about our vision and how they can be a part of this exciting initiative.”

Photo: Samantha Fisher for The Lincolnite | Related Report: BBC Lincolnshire