August 3, 2012 10.08 am This story is over 139 months old

New plans for Visit Lincoln website

Digital tourism: Visit Lincoln to build new website with directory and online booking facilities for Lincoln venues.

The Visit Lincoln Partnership said it will take bookings and offer a directory for city venues through a new website.

The group’s research indicates one of the largest challenges Lincoln faces is lack of awareness about what the city has to offer, its location, and why people should visit.

Following a competitive tender process, Visit Lincoln will be working with The Energy Cell to design and build the website

The site will encourage people to choose Lincoln as a place to visit, study and meet and will also offer booking functions and e-commerce so that bookings can be made on the site, converting “lookers” into “bookers”.

The website wants to create a city-baed directory as well, where businesses get a free basic listing on the website, with paid upgrades.

Neil Wakefield, Managing Director at The Energy Cell said: “Working closely with the Visit Lincoln Partnership, we’ll help make sure everyone knows about the city with a new site full of great content and features to make it even easier for visitors to experience even more from Lincoln.”

To find out how businesses can get listed, contact Emma Tatlow from Visit Lincoln via email.