October 30, 2012 4.46 pm This story is over 116 months old

Share a snap of your beautiful Lincolnshire

Social tourism: Share your best smartphone photos of Lincolnshire to showcase the best of the county at tourism conference.

View of Lincolnshire from the top of Lincoln Cathedral

Amateur photographers from across Lincolnshire are being urged to share pictures taken with their smartphones in a bid to compile a collection of images that define the county as a top UK tourist destination.

The smartphone social snaps competition is being launched in the run up to the first Transforming Tourism conference, which will take place in at The Showroom in Lincoln on November 14.

You can share pictures by using the Twitter hashtag #tourism12. The images will be on display at the conference and one snapper will win a food and drink hamper.

The conference is meant to be a rallying call for the county’s tourism industry and its supply chain. It aims to encourage tourist destinations from Burghley House to B&Bs to make the most of social media to promote their own businesses and the region.

Speakers at the conference include BBC presenter Dr Jonathan Foyle, who recently scaled Lincoln Cathedral as part of the BBC’s Climbing Great Buildings programme.

He said: “This conference is a first for Lincolnshire and a key part of it involves a hunt to find a collection of images that exactly sums up why Lincolnshire is a top UK destination,” he said.

“A lot of people now use smartphones to take pictures and share them instantly across the globe and we want to tap into that by asking everyone who lives in the county, or is visiting, to submit their pictorial views of Lincolnshire.”

The conference is organised by the tourism and hospitality sector of the Lincolnshire Chamber of Commerce, with support from Onlincolnshire which is campaigning for superfast broadband in the county, and Gainsborough marketing agency Ideafuel.

Shaun Cole from Ideafuel said: “The conference is a big deal for the tourism industry in our county and it’s all about bringing everyone up to speed.

“Delegates will hear updates on a variety of projects and initiatives that will benefit our tourism economy and we’re throwing down the gauntlet to embrace the benefits of social media because it is a powerful tool to promote the county.”