The owners of the Waterside Shopping Centre in Lincoln have submitted a planning application to redevelop the centre in a £9 million project that will bring fashion retailers H&M and Next to the city centre.
The proposals submitted by Capital & Regional anticipate the redevelopment will also help to create up to 100 jobs in the process.
Stores are currently under offer to Next and H&M, marking H&M’s flagship store in Lincoln.
The designs by LK2 architects include reconfiguring existing units and repositioning escalators to create two double height shop units over the centre’s main two trading levels.
This will provide a 22,000 sq ft store for H&M and a 15,000 sq ft store for Next.
New Look will also enlarge and reconfigure its existing store, taking it from approximately 12,000 sq ft to circa 14,000 sq ft.
In addition, Burger King will relocate to the lower ground floor ‘Waterside level’.
The planning application also includes improvements to exterior signage for south-facing and high street areas.
General Manager, Roy Greening, said: “The Waterside Shopping Centre is at the heart of Lincoln and has a great deal of potential.
“If we can progress the development we will be able to bring two of the most sought after retailers into the city centre.
“When we took over the centre in 2011, shoppers in Lincoln said they wanted to see an Apple store and an H&M in the city.
“Stormfront opened in the Waterside Shopping Centre last year and if our planning application is approved, H&M has agreed to take a 22,000 sq ft unit.
“Next will move into the second new unit, which offers 15,000 sq ft of retail space over two floors.
“We have a really exciting vision for the centre and hope that the City of Lincoln Council will share our view for the future of the centre.
“Redeveloping it will bring a new energy and vibrancy not only to the Waterside Shopping Centre but to the centre of Lincoln as a whole, which will be further enhanced by the proposed Lindongate development,” Roy Greening added.