Lincoln-based Streets Chartered Accountants has been given a number one ranking after a recent review of the UK’s top 50 accountancy firms’ websites.
The review, which was carried out by one of the profession’s leading magazines Accountancy Age, scored the website nine out of ten – putting it at joint first place with five other firms.
The independent survey was carried out in light of the recent changes to search engine Google’s algorithm. The changes favour, in search terms and criteria, those sites with relevant content and also those that are mobile friendly for smartphone and tablet users.
Google’s move has, in part, been driven by the increasing use of non desktop based internet access.
The focus of the survey was around firms’ websites from the viewpoint of a prospective, current or potential client. Points were awarded for usability, look and feel, content and unique selling points.
The judges complimented Streets on its website saying: “It has a professional and friendly appeal for new and existing clients.
“The site’s content including service and sector detail, client area and portal and knowledge section with ‘how-to’s is easy to find. The media and communication page is very detailed and the site is mobile friendly.”
James Pinchbeck, Marketing Partner at Streets Chartered Accountants, said: “The survey results came out of the blue and are very rewarding.
“We pride ourselves as a firm on being at the forefront of marketing within the profession, with a growing focus on the use of digital marketing.
“Our ranking in this survey independently acknowledges that what we are doing works. However, with the rapidly changing world of the internet and digital marketing we cannot rest on our laurels and with this in mind we have already embarked on the next generation of our website.
“The new site will respond not only to the changing needs of its users, but will also seek to be an even more effective source of information and knowledge.
“It will serve as a platform for business activity with the integration of client portals and bill payments. Our focus now will be on achieving the much coveted score of ten out of ten.”
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