The county’s largest bike shop is gearing up to open its doors this weekend after a major development at Doddington Hall near Lincoln.
Leading bicycle brand Giant has teamed up with the Elizabethan estate, just off the A46, to add 8,300 sq ft of cycling retail to its range of shops.
Opening on Friday, October 16, the store will be a new starting point for many enthusiasts taking on the trails of the county.
It stands in the place of a former modern farm building and also includes a cycling cafe.
The store features bikes for all ages and abilities as well as expert advice and test ride opportunities.
Giant is the largest manufacturer of bicycles in the world, and it’s worked with the Doddington team to create a ‘unique cycling experience’.
The shop spans two floors and has dedicated mountain and road sections, a female cyclists’ area and a section for hybrid powered electric bikes.
The new hub is close to National Cycle Routes and will appeal to all cyclists including sports competitors, weekend endurance riders, pleasure cyclists and children.
James Birch, who runs the Doddington Hall estate alongside his wife Claire, said: “The shop will be carrying a full range of products including clothing and helmets plus we will be able to carry out servicing.
“We have expert staff in place to offer first-hand advice due to their own love of cycling plus our unique set-up means we have space to offer off-road test tracks as well as organised cycling ride-outs.”
Mark Hollingworth, general manager of Giant Store Lincoln and keen triathlete, added: “This is a very exciting project which has been a year in the planning.
“It is especially exciting to be working with an international brand such as Giant which, as a keen cyclist myself, I have always respected.
“For this project, it’s a chance to tap into their expertise and commitment to a sport which is growing in popularity due to the fun and fitness involved in taking part.
“This is a chance to strengthen Lincoln’s position as a city which welcomes cyclists and cycling events. I hope this helps put Lincolnshire even more securely onto the cycling map and helps people discover that this county has a lot to offer to cyclists.”
The ‘Giant Store Lincoln’ will be open seven days a week from 8am until 6pm (Sundays from 10am until 4pm).
For more information, call 01522 812 518.