Sneak peek: White Stuff ready to welcome shoppers and their dogs in Lincoln

Clothing retailer White Stuff is getting ready to open the doors to its first Lincoln store, welcoming customers and pets alike.

The new store, which has created 10 jobs, opens for business in the former Regatta unit on Lincoln High Street at 11am on Thursday, April 7.

Complete with bespoke fixtures and furnishings, including a Lincoln-inspired children’s play corner and a ‘dwell area’ for those looking to rest their over-shopped feet, the store will be kicking off trade with the new season summer range.

Mandy McDermott, Hitchin store manager, said: “The store will sell a range of men and women’s clothing and accessories, which are all very colourful with nature-inspired prints.

“The shop is dog friendly, which is unusual for a clothing store. We are welcoming everyone to bring their pets and relax in the dwell area.

“It’s a great lifestyle atmosphere and we can’t wait to open the doors to customers.

“White Stuff has been wanting to come to Lincoln for a long while and that’s based on the demand that we have seen from the area.”

Visitors to the store will also see a vintage-style sweets counter behind the tills, selling treats for both customers and their pets. The money raised from the sweet counter will go to the store’s chosen charity.

During the move-in process, customers voted online for which local charity they would like to see benefit from the company’s scheme which sees at least 1% of profits donated to partner charities.

The store’s chosen charity has been announced at The Nomad Trust.

Opening times at the store have been initially set as 9.30am to 5.30pm Mondays to Saturdays and 10.30am to 4.30pm on Sundays.