A 47-year-old biker from Cleethorpes has died this evening in a crash with a car near Market Rasen.
The incident happened on the A1103 Top Road at Osgodby at around 5.23pm.
A red Jaguar XS driven by a local man collided an orange and grey Honda CBR motorcycle. Both vehicles were travelling east towards the A46.
The driver and passenger in the Jaguar were not seriously injured.
The motorcyclist, 47, from the Cleethorpes area, died at the scene of the collision.
His family have been informed, police said.
Lincolnshire Police are appealing for witnesses who were driving in the area around the time of the collision and who saw either vehicle being driven prior to the collision or the collision itself.
Anyone who believes they may be able to help with the investigation is asked to contact the non-emergency number of 101.