Lincoln students reach final of business competition run by Coca Cola

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Four students from the Lincoln University Technical College have reached the final of a nationwide health drink competition, organised by Coca Cola.

Lucy Hebborn, Sian Parker, Lewis Drury and Cameron Forbes formed a team to develop ‘Health Kick’ a fictional new drink as part of their entry into the Coca-Cola European Partners Real Business Challenge.

Over 1,000 schools entered the challenge with only a select handful travelling to Derby County Football Club’s stadium for the final on Tuesday, February 7, where they will work alongside Coca-Cola business mentors.

A prize of £1,000 for the winning school will also be awarded at the final to the best entry.

Year 9 and 10 students are asked to develop a new juice drink brand that has clear health benefits, is sustainable with a great commercial proposition and potential to raise money for the Real Business Challenge’s chosen charity partner, Special Olympics Great Britain.

One of Health Kick’s USPs proposed by the UTC team was that 15% of profits would be donated to the Special Olympics Great Britain’s Play Unified campaign.

The recipe for the students’ drink featured spinach and cucumber, which will help lower cholesterol, and provide a great source of niacin and zinc, protein, and vitamins.

“The team have done incredibly well,” says Ross Little, Business Studies teacher at Lincoln UTC, who introduced the students to the challenge. “They have worked very hard indeed, researching their target markets, looking at ingredients, manufacturing costs and marketing and brought it all together in a very impressive entry.”