East Lindsey’s tourism value on the Lincolnshire Coast and the Wolds has increased to £653million according to new research.
The latest STEAM report showed the economic impact of tourism has increased by 11% between 2016 and 2017 in the district.
Visitor numbers and days have also increased by 3.6% and 6.2% respectively.
Total employment supported by the industry has also risen with 8,534 full-time equivalent, which is an increase of over 300 from 2016.
According to a similar report, the economic impact of tourism to the Wolds has increased by £10 million between 2016 and 2017.
The area also saw a rise in visitor numbers, days and employment supported.
Councillor Steve Kirk, responsible for coastal economy, said: “It is fantastic to see the value of the visitor economy rise once again, continuing the year on year increase we’ve seen since 2009.
“It’s also reassuring that more people are visiting outside the main visitor season, which reflects our ambitions and efforts to extend the season to support an all year round visitor economy.
“We continue to see significant investment along the coast in new attractions and accommodation and this investment, coupled with the promotional activity and events funded by the Council and the Business Improvement District, will see the visitor economy continuing to go from strength to strength.”
Councillor Adam Grist, responsible for market towns and rural economy, added: “Tourism is vital to the economy of East Lindsey and the increase in economic impact we have seen for 2017 is outstanding.
“It’s also brilliant to see that the value of the Lincolnshire Wolds to the visitor economy is continuing to grow and shows the value of the partnership work we’ve undertaken to promote the area.
“In late 2016 we launched the first Wolds Destination Plan with Love Lincolnshire Wolds brand and this has resulted in an increased profile for the Lincolnshire Wolds and more visitors looking to come to what is a relatively undiscovered destination one of England’s best kept secrets.”