This week businesses in uphill Lincoln have put on some 60 discounts to entice shoppers and visitors to the area.
Businesses in Bailgate, Steep Hill and The Strait are taking a lead in dispelling retail sector blues and are tempting people with discounts and other incentives during the rest of this week, right through to July 8.
Visit Lincoln and Lincoln BIG are supporting this initiative and attractions including Lincoln Castle, the Medieval Bishops’ Palace and Lincoln Guided Tours are also involved.
The City of Lincoln Council is also offering drivers who pay by phone or app a 25% discount at its car parks in Westgate, St Paul’s Lane and The Lawn.
Alongside this campaign, a video has been created which captures the true essence of the area, including a range of independent businesses in the Bailgate.