Global food and drink giant PepsiCo has completed its multi-million acquisition of Lincolnshire based premium crisps brand Pipers for an undisclosed sum.
As previously reported, PepsiCo plans to accelerate the growth of the Pipers business, which is based in Elsham Wold, Brigg, while continuing to develop the export of its products.
The acquisition of the kettle-cooked crisp brand was approved by the Competition and Markets Authority last month.
The brand is sold in venues including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.
Managing Director of Pipers Crisps James McKinney previously said: “We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps.”
General Manager of PepsiCo UK Ian Ellington added: “Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit. The Pipers’ brand has a strong proposition within the market, with stand-out taste, flavours and appeal.”
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