A second parent and baby shop in Lincoln will shut, administrators announced just hours after ‘closing down’ posters were hauled into the city’s Mothercare.
The shop, also located in the St Marks Shopping centre area, is one of six store in the country to be axed with immediate effect on Friday, November 8, making 72 staff redundant.
A further 54 roles are also at risk at the Huddersfield head office.
Mamas & Papas, which sells childrenswear, furniture, prams, gifts and accessories crashed into administration just days after the Mothercare collapse.
Bluegem Capital, which has owned the businesses since 2014, bought the company assets through a pre-pack administration, cutting some of its financial liabilities.
The administration was conducted by Deloitte after shoppers moved online and high street footfall declined.
The following stores were deemed unprofitable and were closes immediately:
- Milton Keynes
It was founded in 1981 in Huddersfield by David and Luisa Scacchetti and was bought by Bluegem five years ago.
Riccardo Cincotta, executive chairman of Mamas & Papas, said: “These actions are always difficult but they are also necessary in a challenging market to ensure Mamas & Papas achieves its considerable future potential.
“We remain fully focused on maintaining our position as the UK’s most popular nursery brand.
“We will continue to review our store portfolio in the light of customers’ changing behaviour and we remain fully committed to an omni-channel offering that reflects their evolving needs.”