New name and fitness mission for Lincolnshire Sport

Partners at the fitness organisation Lincolnshire Sport are on a new mission to encourage county residents to get active, alongside its new rebrand as Active Lincolnshire.

Aiming their new role at ‘inactive’ population in the county, people are being encouraged to jump on board either through sport or day-to-day activities like gardening, walking and cycling.

The new branding and mission was launched on Friday, March 31, with a vision for inspiring 20,021 more people to lead an active life by 2021.

Janet Inman, outgoing CEO at Lincolnshire Sport, said: “With the new strategy ‘Towards and Active Nation ‘ from Sport England, the focus, for the whole country, not just Lincolnshire, is how to support individuals to become active – whether this is through sport or just day to day activities such as walking, gardening or cycling to the shops.

“The name ‘Active Lincolnshire’ will connect more accurately to our inactive population and demonstrate our new role.

“As part of this wider focus on activity, we are launching a new vision for Lincolnshire: By 2021, 20,021 more people, who are currently inactive, will lead a more active life.

“We want Lincolnshire to be one of the most healthy and active counties in the country and we want everyone to get involved.”

Dan Ellmore, Acting Chair of Lincolnshire Sport added ahead of a launch event on Friday: “I am delighted that we have so many stakeholders from all different sectors attending on the day, many of whom have already pledged to support our vision to get inactive people active.

“This demonstrates that there is support to achieving this change and I am confident that we will get more members of the public, businesses, schools and clubs signing up to the vision after the launch.”

Pledges already received include a walking pledge from William Alvey Church of England School, Lincolnshire Scouts, the Woodlands Trust, Ruddocks Design and Print, BG University, England Netball, Lincolnshire County Council, Riseholme College, Cancer Research and the NHS in Lincolnshire.

Over the next four years Lincolnshire Sport under the new name of Active Lincolnshire, will work with a number of organisations to get inactive people to become active with a focus on the traditionally under-represented groups, such as women, older people, disabled people and people from lower socio-economic backgrounds.