The first store of Tesco’s recently launched Jack’s discount brand opened in Immingham on Thursday morning.
As previously reported, Tesco launched new Jack’s stores in the UK with the first two opening in Immingham and in Chatteris, Cambridgeshire on Thursday, September 20.
Shoppers queued outside during the morning and representatives from the community cut the ribbon to officially open the store, which is located just off Washdyke Lane.
Around 30 jobs have been created to celebrate 100 years of business and the brand will operate a low-cost business model that takes on the likes of popular discount supermarkets like Lidl and Aldi.
The new brand is inspired by and named after the original value champion and Tesco founder Jack Cohen, who started selling armed forces surplus stock from his market stall in Well Street, Hackney, in 1919.
Eight out of 10 food and drink products will be grown, reared or made in Britain and Jack’s will stock some familiar grocery brands and a range of general merchandise on a “When it’s Gone, It’s Gone” basis.
Jack’s Store Manager, Tracey Winn, said: “Myself and my team of colleagues are delighted to be opening one of the first Jack’s here in Immingham. A lot of hard work has gone in to getting the store ready and we’re excited to welcome local customers to shop at Jack’s.”
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